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Why Use a CRM at Your Restaurant?

Customer Relationship Management tools (or CRM) are a company-wide business strategy designed to help improve revenue and profitability, as well as reduce costs. Above and beyond anything else...

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Lower Restaurant Customer Acquisition Cost Using Wi-Fi

Starting a restaurant means more than hiring staff, acquiring a location and filling it with kitchen equipment, dining furniture and so forth. To succeed, a restaurant must acquire regular...

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Restaurant Social Media Marketing: A Guide to the Basics

Social media has become a part of everyday life and has also permeated the business world. Social media, in fact, has become an important marketing channel for a wide range of businesses both...

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The Origins of Wi-Fi

Wi-Fi is technology available almost anywhere you go in modern society. From your local coffee shop to kilometers up in the sky while you’re travelling abroad, Wi-Fi is so readily available that...

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The Impact of Wi-Fi Analytics on Restaurants

Customers are the lifeblood of any business. Data about customer interactions provides insights into the health of the business and also helps managers improve that health.

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Maximize Your Wi-Fi ROI

Marketing any business can be a challenging affair. Are you capitalizing on current trends? Are you reaching your target audience? Are your initiatives tailored to your specific industry? These...

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Private Wi-Fi vs. Public Wi-Fi

According to Cisco, commercial public Wi-Fi hotspots are expected to grow from 8.8 million in 2016 to 15.3 million by 2021. With the rising costs of mobile data plans and caps on data usage,...

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Boost Restaurant Marketing Initiatives With Guest Wi-Fi

Marketing, once a field dominated by print and magazine advertising – eventually growing to include direct mail, radio and television – has today morphed into a very different beast. In the...

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Keeping Your Wi-Fi Connection Safe and Secure

Guest Wi-Fi benefits both the organizations that offer it and guests who use it. But it can also add risk to data infrastructure. That’s because guest Wi-Fi can become an entry point to a...

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6 Benefits of Guest Wi-Fi for Restaurants

Whether you have been working in the restaurant industry for years, or are new to the scene, it's impossible not to have been confronted by the question of whether to offer guest Wi-Fi in your...

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How Employee Wi-Fi Impacts Your Retail Business

In an increasingly connected world, most retailers have had to compare the pros and cons of offering free Wi-Fi to their customers. While we have covered this question several times in a variety...

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6 Myths About Guest Wi-Fi

As a business owner, you're likely always on the lookout for new ways to enhance your customers' experience. In today's competitive market, this is increasingly important if you want to stay ahead...

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Why Captive Portals are an Important Tool for Guest Wi-Fi

If you’re like most of us, you welcome free Wi-Fi when you’re out and about. You connect in places like restaurants, airports, retail stores and coffee shops.

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How to Strengthen Communication in Restaurants Using Technology

Here’s the obvious point of the day: information technology enables better communication among many people, whether in business or not.

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How to Set up Successful Guest Wi-Fi in Your Restaurant

Setting up a dedicated guest wi-fi connection According to recent statistics, 77 percent of adults in the United States own a smartphone. Indeed, today’s digital journey has revolutionized the...

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